This project is a commission for The Children’s Place mascot Chomp. Representing the annual “Monster Sale” event since 2008, The Children’s Place reached out for an updated design that would better represent their current branding.
My main goal in this redesign was to convey something that feels contemporary and simplistic, while still maintaining design and branding elements from previous years. Chomp’s new look delivers a vector based illustration invoking a fresh, fun, and versatile design perfectly representing both the client’s needs as well as my own goals.
